HSBC Mutual Fund rolls out new campaign
image for illustrative purpose
HSBC Mutual Fund has unveiled ‘SIP Hai FaydeWaliAadat’ an investor education campaign. The campaign is aimed at educating and empowering the millennial investors in India, between 27 and 35 years of age.
A series of three short films, the SIP Hai FaydeWaliAadat campaign brings out the importance of financial prudence through a SIP. The first film in the series goes live, followed by the others going live over the next two weeks.
HSBC Mutual Fund will be leveraging all digital media platforms for the campaign. In addition, HSBC Mutual Fund is creating the SIP Hai FaydeWaliAadat Anthem with a signature dance step, to further engage and connect with the millennials.
Kailash Kulkarni, CEO, HSBC Asset Management Company (India), said: "Through the campaign, we aim to convey two key messages. First, SIP is more than just an investment; it is a systematic habit that empowers millennials to invest regularly for both immediate and long-term goals. Second, we are emphasizing the ease of investing and the power of compounding that SIPs offer.”
